About us
Characteristics of the technique
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Translation missing: en.custom.tel_label:098-851-7120
Company Profile
| Company Name | Limited company Cuwa |
|---|---|
| Representative name | Sinsuke Miyahira |
| Establishment date | November 1, 1991 |
| location | 3-497 Nishizakicho, Itoman City, Okinawa Prefecture |
| contact address | +81-98-851-7120 |
| capital | 5 million yen |
| Business content | Manufacturing and sales of Shuri textiles |
Workshop History
| Founder: Kazuo Miyahira | ||
|---|---|---|
| 1946 | Born in Naha, Okinawa | |
| 1970 | March | Graduated from the Department of Political Science, Faculty of Law, Chuo University |
| 1983 | May | Started weaving training at Miyahira Textile Studio under the guidance of her mother, Hatsuko |
| 1984 | July | Weaving training at the Okinawa Prefectural Traditional Crafts Training Center (approximately half a year) |
| August | Selected for the Newcomer Dyeing and Weaving Exhibition hosted by the Japan Kimono Dyeing and Weaving Crafts Association in Kyoto - Shuri Hanaori Hand-Dyed Obi Fabric (Helmet Pattern, Plum Skin Dyed) |
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| november | The couple opened Shuri Weaving Studio | |
| 1986 | His wife Sanae exhibited at the Japan Crafts Association (selected) - Shuri Hanakuraori Kimono Fabric 20 Patterns (Beige Pink) |
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| 1988 | Exhibited at the Japan Folk Crafts Museum Exhibition (Encouragement Award), purchased by the Osaka Folk Crafts Museum - Shuri Hanakura-ori Kimono Fabric 20 Patterns (Shiiki Gray Dyed) | |
| 1989 | His wife Sanae exhibited her work at the Japan Folk Crafts Museum (selected). - Shuri Dotonori Kimono Fabric (Navy) |
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| 1991 | november | Participated in the opening of the Okinawa Prefectural Products “Washita Shop.” In order to incorporate the workshop, Kyuwa Co., Ltd. was established together with his wife. |
| 1992 | His wife Sanae exhibited her work at the Okinawa Exhibition (selected). The couple exhibited at the Japan Folk Crafts Museum exhibition (selected) |
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| 2021 | January | Appointed as Advisor. |
| Current Representative: Shinsuke Miyahira | ||
| 2014 | April | Joined the company and began training under his father, Kazuo Miyahira. |
| 2021 | January | Appointed as President and CEO. |
| 2023 | Launched the “Gamaguji Series.”
Using fabric woven with Shuri Doton-ori—once used in official court garments—the series features mini bags with detachable chains, pouches with stain-resistant polyester linings, and wallets designed for comfort and ease of use.
To enhance the dignity of Shuri Ori, the company collaborated with a specialized sewing factory in Kyoto known for its high level of craftsmanship, carefully refining usability, form, and gusset dimensions with skilled artisans. Particular attention was paid to durability in metal fittings and to elegant finishing on the chains.
The series was also selected as a return gift for Itoman City’s hometown tax donation program. In the same year, at the FY2023 Okinawa Craft “Mono & Koto” Product Development and Business Improvement Support Project exhibition, the company presented chic and refined business totes and handbags that differed from the traditionally vibrant image of Shuri Ori, receiving high acclaim. |
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| 2024 | Produced process videos (Japanese and English versions) to clearly explain the Shuri Ori production process and released them on YouTube. | |
| 2025 | Under the FY2025 Okinawa Craft “Mono & Koto” Product Development and Business Improvement Support Project, designs were further refined and the number of product variations increased in preparation for launching a new brand. A bilingual (Japanese–English) company brochure was also produced, featuring the founder’s philosophy, a process overview, and an introduction to Shuri Ori. |
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| 2026 | Spring(Planned) | Planned launch of a new brand. Future expansion into apparel and interior products is also envisioned. Inheriting founder Kazuo Miyahira’s pursuit of originality, current representative Shinsuke Miyahira continues to challenge himself to create new expressions while preserving traditional techniques, working in parallel with traditional tanmono production. “By offering items that can be easily incorporated into daily life, I want people to experience the charm of Shuri Ori and rediscover its value. I hope to continue creating products that pursue the essential beauty and craftsmanship of Shuri Ori and expand its community of admirers,” he says. |